The Better Marketing Blog

Discover iconic PSA campaigns that became pop culture staples and learn how memorable messaging turns public service into lasting cultural influence.

Explore the best April Fools’ Day marketing campaigns and uncover how brands turn pranks into powerful storytelling and real results.

Discover how to use ChatGPT, Claude, and Perplexity for AI competitor analysis with a repeatable workflow that delivers real competitive insights.

See how OpenClaw, Claude Cowork, and Perplexity Computer stack up for marketing teams ready to move beyond basic AI prompting.

Discover the 10 best sports ads in history and the marketing strategies behind each one, from Nike’s “Just Do It” to Coca-Cola’s “Mean Joe Greene.”

Discover how Snickers built the iconic “You’re Not You When You’re Hungry” campaign and turned a simple hunger insight into 15.9% global sales growth.

Discover how McDonald’s turned an awkward CEO taste-test into 5.8B impressions and record buzz for a powerful lesson in viral marketing strategy.

Discover 8 creative St. Patrick’s Day marketing campaigns and the strategies behind them, plus practical ideas for stronger seasonal marketing.

Learn how a custom AI Podcast Outreach Assistant finds the right shows and writes personalized pitches from your own content, at a scale no human team can replicate.

Discover what OpenClaw agentic AI can do for marketers, the real pros and cons, and why working with a marketing partner may save you time, money, and headaches.